https://ndxbl.com/Notes on search: what changed, what it means, and what to do about it.en-us https://ndxbl.com/signal/core-web-vitals-and-crawl-rate/https://ndxbl.com/signal/core-web-vitals-and-crawl-rate/A green Core Web Vitals score does not buy you more crawling. Here is what actually sets crawl rate, and the one metric that touches both.Tue, 29 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/organic-traffic-down-rankings-flat/https://ndxbl.com/signal/organic-traffic-down-rankings-flat/Positions held and clicks fell anyway. Here is how to tell which of the five stages between a search and a session actually moved.Mon, 28 Sep 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/structured-data-contradicts-the-page/https://ndxbl.com/signal/structured-data-contradicts-the-page/Markup that disagrees with the visible page is worse than no markup at all. Here is where the contradictions come from and how to find them first.Sun, 27 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/should-ppc-landing-pages-be-indexed/https://ndxbl.com/signal/should-ppc-landing-pages-be-indexed/Keeping a paid landing page out of search is sometimes right and often expensive. Here is how to decide which of your ad pages should stay indexed.Sat, 26 Sep 2026 10:00:00 GMTPPC https://ndxbl.com/signal/conversion-rate-per-session-or-per-user/https://ndxbl.com/signal/conversion-rate-per-session-or-per-user/Sessions and users produce different conversion rates for the same month, and most dashboards never say which one they used. Here is how to choose.Fri, 25 Sep 2026 10:00:00 GMTConversion https://ndxbl.com/signal/tests-well-with-users-fails-page-experience/https://ndxbl.com/signal/tests-well-with-users-fails-page-experience/Usability testing and page experience measure different things under different conditions. A site can pass one convincingly and fail the other.Thu, 24 Sep 2026 10:00:00 GMTWeb Design https://ndxbl.com/signal/how-long-core-web-vitals-take-to-update/https://ndxbl.com/signal/how-long-core-web-vitals-take-to-update/Field data moves on a rolling window, so a correct fix looks like it failed for weeks. Here is what is happening and when to expect the number.Wed, 23 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/which-period-to-compare-organic-traffic/https://ndxbl.com/signal/which-period-to-compare-organic-traffic/The window you compare against decides whether a month looks like growth or collapse. Here is how to choose one that answers a real question.Tue, 22 Sep 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/how-much-structured-data-one-page/https://ndxbl.com/signal/how-much-structured-data-one-page/There is no published cap on schema types per page. The real limits are accuracy, eligibility and whether you can keep the markup true over time.Mon, 21 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/landing-page-left-out-of-navigation/https://ndxbl.com/signal/landing-page-left-out-of-navigation/Keeping a page out of the menu is normal. Leaving it linked from nowhere is a different decision, and the two get confused constantly.Sun, 20 Sep 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/ctr-up-conversion-rate-down/https://ndxbl.com/signal/ctr-up-conversion-rate-down/The same title edit that wins more clicks often wins the wrong ones. Here is the mechanism behind the trade, and the number that settles it.Sat, 19 Sep 2026 10:00:00 GMTConversion https://ndxbl.com/signal/ux-problem-or-search-problem/https://ndxbl.com/signal/ux-problem-or-search-problem/Traffic is down and two teams disagree about why. Three numbers separate a ranking problem from a presentation problem from a page problem.Fri, 18 Sep 2026 10:00:00 GMTWeb Design https://ndxbl.com/signal/third-party-scripts-and-core-web-vitals/https://ndxbl.com/signal/third-party-scripts-and-core-web-vitals/Most failing Core Web Vitals scores are caused by code the site owner did not write. Here is how to find which tag is doing the damage and what to do next.Thu, 17 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/why-analytics-tools-disagree-on-organic-traffic/https://ndxbl.com/signal/why-analytics-tools-disagree-on-organic-traffic/Search Console and your analytics platform will never agree, and the gap is structural rather than a bug. Here is what each one counts and which to trust.Wed, 16 Sep 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/when-to-remove-structured-data/https://ndxbl.com/signal/when-to-remove-structured-data/Markup that makes claims nobody maintains is a liability, not an asset. Here is how to decide which schema types to keep, repair, or delete outright.Tue, 15 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/how-many-landing-pages-per-service/https://ndxbl.com/signal/how-many-landing-pages-per-service/One page per service, or one per keyword? The answer comes from the search results themselves, not from your service list. Here is the test to run.Mon, 14 Sep 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/is-bounce-rate-still-worth-reporting/https://ndxbl.com/signal/is-bounce-rate-still-worth-reporting/Bounce rate now means the inverse of engagement rate, which is a different metric wearing an old name. Here is when it earns a place on the report.Sun, 13 Sep 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/landing-page-that-never-ranked/https://ndxbl.com/signal/landing-page-that-never-ranked/Before deleting a page that never ranked, check whether it failed or was never given a chance. The two look identical in a traffic report.Sat, 12 Sep 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/which-core-web-vitals-failures-to-fix/https://ndxbl.com/signal/which-core-web-vitals-failures-to-fix/A red Core Web Vitals report can mean four thousand URLs or one template. Here is how to triage the failures by traffic, distance and shared cause.Fri, 11 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/conversions-needed-before-the-rate-means-anything/https://ndxbl.com/signal/conversions-needed-before-the-rate-means-anything/A page-level conversion rate built on four conversions moves 25% when one more person converts. Here is how to tell a signal from arithmetic noise.Thu, 10 Sep 2026 10:00:00 GMTConversion https://ndxbl.com/signal/measuring-whether-structured-data-works/https://ndxbl.com/signal/measuring-whether-structured-data-works/Valid markup is not evidence that schema is doing anything. Here is what you can genuinely measure, and what a validator will never tell you.Wed, 09 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/which-ux-problems-to-fix-first-for-search/https://ndxbl.com/signal/which-ux-problems-to-fix-first-for-search/Not every usability problem costs you search traffic. Here is the order to work in, from the ones that lose visitors outright to the ones that are taste.Tue, 08 Sep 2026 10:00:00 GMTWeb Design https://ndxbl.com/signal/branded-vs-non-branded-organic-reporting/https://ndxbl.com/signal/branded-vs-non-branded-organic-reporting/A combined organic traffic number hides whether search is winning you new customers or just catching people who already knew your name. Here is the split.Mon, 07 Sep 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/briefing-a-writer-who-is-not-an-seo/https://ndxbl.com/signal/briefing-a-writer-who-is-not-an-seo/A good brief gets search results from a writer who knows nothing about search. Here is what belongs in it, and the three instructions to leave out.Sun, 06 Sep 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/setting-a-realistic-timeline-for-organic-results/https://ndxbl.com/signal/setting-a-realistic-timeline-for-organic-results/Search results arrive in stages, and each stage has its own signal. Knowing the sequence tells you whether month three is on track or already failing.Sat, 05 Sep 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/test-an-seo-change-before-rolling-it-out/https://ndxbl.com/signal/test-an-seo-change-before-rolling-it-out/Sitewide changes are hard to reverse and slow to evaluate. Testing on a subset first costs a few weeks and prevents the changes that quietly cost a quarter.Fri, 04 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/recovering-search-coverage-after-a-redesign/https://ndxbl.com/signal/recovering-search-coverage-after-a-redesign/Rankings dropped after the new site launched. Here is the order to check things in, and which of the usual suspects is actually responsible most often.Thu, 03 Sep 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/keeping-a-large-content-archive-accurate/https://ndxbl.com/signal/keeping-a-large-content-archive-accurate/An archive that grows faster than it is maintained turns into a liability. Here is a maintenance model that scales without rereading everything you published.Wed, 02 Sep 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/deciding-what-to-prune-and-what-to-keep/https://ndxbl.com/signal/deciding-what-to-prune-and-what-to-keep/Deleting old content is sometimes the highest-return work available and sometimes an expensive mistake. Four questions separate the two.Tue, 01 Sep 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/impressions-up-clicks-flat-what-it-means/https://ndxbl.com/signal/impressions-up-clicks-flat-what-it-means/Rising impressions with flat clicks has four common causes and they call for opposite responses. Here is how to tell which one you are looking at.Mon, 31 Aug 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/queries-you-rank-for-but-never-targeted/https://ndxbl.com/signal/queries-you-rank-for-but-never-targeted/Every site ranks for questions nobody planned. Those accidental queries are the cheapest content research you own, and most teams never open the report.Sun, 30 Aug 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/audit-nap-consistency-without-a-paid-tool/https://ndxbl.com/signal/audit-nap-consistency-without-a-paid-tool/Citation tools charge monthly to find inconsistent listings. The checks that matter most take an afternoon and no subscription. Here is the sequence.Sat, 29 Aug 2026 10:00:00 GMTLocal SEO https://ndxbl.com/signal/how-much-faster-does-a-page-need-to-be/https://ndxbl.com/signal/how-much-faster-does-a-page-need-to-be/Speed work has a threshold and a ceiling. Below the threshold you are losing visitors; above the ceiling you are optimizing something nobody experiences.Fri, 28 Aug 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/when-internal-links-make-things-worse/https://ndxbl.com/signal/when-internal-links-make-things-worse/Internal linking is close to free and hard to overdo badly. There are four ways to get it wrong, and automated linking plugins produce three of them.Thu, 27 Aug 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/domain-authority-is-not-a-google-signal/https://ndxbl.com/signal/domain-authority-is-not-a-google-signal/Google does not use Domain Authority. It is one vendor modeling another company system. That does not make it useless, but it changes what it can decide.Wed, 26 Aug 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/what-search-console-cannot-tell-you/https://ndxbl.com/signal/what-search-console-cannot-tell-you/Search Console is the most trustworthy free data you have about your search performance, and four of its limits routinely produce confident wrong conclusions.Tue, 25 Aug 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/how-wrong-search-volume-estimates-are/https://ndxbl.com/signal/how-wrong-search-volume-estimates-are/Every keyword tool reports volume as a precise number. It is a bucketed, modeled estimate of a moving target. Here is how to plan around that honestly.Mon, 24 Aug 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/is-your-schema-markup-doing-anything/https://ndxbl.com/signal/is-your-schema-markup-doing-anything/Valid structured data is not the same as useful structured data. Here is how to check which of your markup earns anything, and which is decoration.Sun, 23 Aug 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/where-ux-work-belongs-in-an-seo-roadmap/https://ndxbl.com/signal/where-ux-work-belongs-in-an-seo-roadmap/User experience is not a lever that earns traffic. It decides whether the traffic you already have turns into anything, which changes when to do it.Sat, 22 Aug 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/find-which-element-fails-your-lcp/https://ndxbl.com/signal/find-which-element-fails-your-lcp/A failing Largest Contentful Paint score names a number, not a cause. Here is how to identify the exact element, and which of four phases is actually slow.Fri, 21 Aug 2026 10:00:00 GMTTechnical SEO https://ndxbl.com/signal/landing-page-per-keyword-backfires/https://ndxbl.com/signal/landing-page-per-keyword-backfires/One page per keyword was a real tactic once. It now splits your ranking signal and buries the version that could actually have ranked.Thu, 20 Aug 2026 10:00:00 GMTContent Strategy https://ndxbl.com/signal/what-counts-as-organic-search-traffic/https://ndxbl.com/signal/what-counts-as-organic-search-traffic/Analytics classifies traffic by referrer, not intent. That gap hides a growing share of search visits inside Direct and Referral. Here is how to find them.Wed, 19 Aug 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/conversion-rate-drops-when-rankings-improve/https://ndxbl.com/signal/conversion-rate-drops-when-rankings-improve/Winning broader keywords pulls in visitors who are further from buying, so the site-wide conversion rate falls while revenue rises. Here is how to read it.Tue, 18 Aug 2026 10:00:00 GMTConversion https://ndxbl.com/signal/what-an-seo-handover-document-should-contain/https://ndxbl.com/signal/what-an-seo-handover-document-should-contain/Agencies change, staff leave, and most of what was learned leaves with them. Here is the record that should exist so the next person does not start from zero.Mon, 17 Aug 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/why-reviews-outweigh-backlinks-for-local-businesses/https://ndxbl.com/signal/why-reviews-outweigh-backlinks-for-local-businesses/For a business serving one town, the link-building budget is usually the wrong budget.Sun, 16 Aug 2026 10:00:00 GMTLocal SEO https://ndxbl.com/signal/the-seo-work-that-only-pays-off-in-year-two/https://ndxbl.com/signal/the-seo-work-that-only-pays-off-in-year-two/Some of the highest-return SEO work shows nothing at all for twelve months.Sat, 15 Aug 2026 10:00:00 GMTSEO Strategy https://ndxbl.com/signal/writing-for-a-reader-who-will-never-scroll/https://ndxbl.com/signal/writing-for-a-reader-who-will-never-scroll/Most visitors decide in the first screen whether to read on. Here is how to build a page for the majority who leave, without gutting it for those who stay.Fri, 14 Aug 2026 10:00:00 GMTContent https://ndxbl.com/signal/the-difference-between-traffic-and-demand/https://ndxbl.com/signal/the-difference-between-traffic-and-demand/Traffic is what arrived. Demand is what people wanted. Confusing the two is how businesses celebrate a good month and lose a good quarter.Thu, 13 Aug 2026 10:00:00 GMTAnalytics https://ndxbl.com/signal/when-to-kill-a-page-instead-of-optimizing-it/https://ndxbl.com/signal/when-to-kill-a-page-instead-of-optimizing-it/Not every underperforming page deserves a rewrite. Here is how to tell the pages worth saving from the ones that are costing you more than they return.Wed, 12 Aug 2026 10:00:00 GMTContent https://ndxbl.com/signal/google-business-profile-suspensions-what-they-look-like/https://ndxbl.com/signal/google-business-profile-suspensions-what-they-look-like/A suspended profile does not announce itself clearly. Here is how to tell a suspension from a filter, what actually triggers one.Tue, 11 Aug 2026 10:00:00 GMTLocal SEO